Category: CEO

Lime Crime vs The Competition

Cosmetics are some of the most sought-after products on the market. This line of work is very competitive, but it’s also profitable. Some of the most prominent names come from this industry. This includes Maybelline, MAC, Almay and Covergirl. The truth of the matter is that many of today’s brands don’t live up to the hype. On the other hand, there’s a brand that does live up to the hype, and it’s transforming the industry with its ingenuity. Lime Crime is the brand of choice for anyone who’s looking to express themselves. Why? Lime Crime offers an abundance of colorful tones that you can’t find anywhere else. This is one of the many reasons for such huge success, but the other reason comes from Doe Deere.

 

Doe Deere is the founder of this eclectic brand, and she built this cosmetic line as a reflection of her very own sense of style. She’s always been infatuated with vividly-bright colors as well as deep hues. The Russian-born beauty attended the Fashion Institute of Technology after moving to New York City. She was 17 at the time, and she played in a local band that performed throughout the five boroughs. After her stint at FIT, Deere would take her talents to the cosmetic industry and this is when she would make a name for herself. Lime Crime has some of the best liquid matte lipsticks. The colors are very vibrant, they’re longer lasting than standard lipsticks, and they come in a wide array of unique colors. This includes saint, alien, black velvet, red velvet, pumpkin spice, ruby red, scandal, fetish, and many more.

 

One of the major reasons for the brand’s success is that it fills a void. The issue is that most brands didn’t offer bold colors and Deere figured this out early on. Lime Crime products are much safer to use on a consistent basis thanks to being animal cruelty-free. On top of that, the products are vegan. That’s right! Doe Deere has a winner on her hands for sure, but who knows what this woman has in store for the years to come. Learn more: https://websta.me/n/doedeere