Bold colors of countless varieties in makeup and cosmetics are important; wearing makeup that can make a statement and show individuality is something a lot of people want, but how much of the products we see are vegan and cruelty-free? It’s quite difficult to go to a local store and figure out which (if any) brands are even just cruelty-free. However, thanks to the Lime Crime Cosmetics, that worry goes down the drain with bright, beautiful colors in nail polish, eye shadows, lipstick, and so much more. The business is certified cruelty-free by Leaping Bunny and PETA. Plus, the owner of Lime Crime is a wonderful person with a meaningful story and company.
The founder of Lime Crime, Doe Deere, became one of the first major female entrepreneurs after showing off her makeup line in 2008 on the internet, which is exceptionally inspirational to future female entrepreneurs working towards the same goal today. She started off by creating designs for clothing, but couldn’t find the right shades of makeup to match the outfits she had created; thus, she decided to just make her own. The clothing was already selling on eBay steadily for about 4 years, and about a year after launching the makeup line and promoting them with video tutorials, business started to catch up quick.
After studying illustration and fashion design at the Fashion Institute of Technology, Doe Deere decided to drop out and start using what she learned in advance to up start her business. Even at this time she was doubtful in her brand as it was starting out and wasn’t for sure if the clothing line was what she wanted to be completely invested in. However, she states that after beginning to create the makeup line, she knew that was the right thing and “never looked back”.
Doe Deere commented in an interview, “Now I have always been in love with two things: fairy tales and makeup. I decided to combine my two loves to make an imaginative, cruelty-free make-up brand that’s fun for everyone to wear.” She goes on to describe how each design aspect of her brand was intentional. Individuality and compassion is represented by Lime Crime’s mascot, the unicorn. The name was made to support a whimsical and fantasy aspect. Doe Deere makes enough from her business and is a kind enough person to actually support quite a few charities, including, but not limited to, the Red Cross, Girls Inc., and the Bideawee animal shelter. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready
To put it simply, both Doe Deere and her Lime Crime brand are unique, individualistic, and honest; the business’ mission is to revolutionize makeup with bright, fun colors while also catering to the importance of products being 100% vegan and cruelty-free. Wearing Doe Deere’s makeup line not only is whimsical and fun, but also makes a statement showing who you are and what you stand for.